The Ghana Hotels Association (GHA) has launched its fourth awards on the theme: “Reducing hotel rates in Ghana: the role of government and hotel players, in Accra.

The event, which is scheduled to be held on January 18, 2020, at the Accra Marriot Hotel is to reward member hotels of the association, who have distinguished themselves in the delivery of quality service to their clients, as well as motivate non awardee members to strive for higher performance in the future.

Mr Benjamin Idan, Chairman of Selection, said the awards, which serve as a platform to provide the right basis to raise, improve and maintain standards, was open to only members of the GHA who were in good standing.

“Members of the association are said to be in good standing, when the National secretariat has received the 35 percent component of the hotel’s dues from the regional branch that the hotel belong to.”

He said the assessment of good standing members for two to three star categories for the awards would start from the regional branches and end with the assessment by an independent assessment team, while the four and five star categories would be assessed directly by the independent assessment team.

Mr Idan said the awards would be in 23 categories including, Front House team of the year, housekeeping team of the year, food and beverage team of the year, conference and Banqueting team of the year, green hotel of the year, most secured hotel of the year for both two and three star category and four and five star category.

There would also be most authentic Ghanaian hotel of the year, for all categories, budget hotel of the year, one star hotel of the year, two star hotel of the year, three star hotel of the year, four star hotel of the year and five star hotel of the year.

Other awards will include GHA regional branch of the year, hotelier of the year, award for outstanding contribution and life time achievement awards.

He said a ticket for the ceremony would cost GHc 500.00.

Mr Ben Anane Nsiah, Director Project Development and Investment, Ghana Tourism Authority said the theme for the awards was rightfully chosen as the issue of high rates was not helping either the hotelier or the government.

He said as a country if we want the advantages of tourism to expand then there was the need to feed the hotels, and that could only be achieved if operators vary their rate on seasonal basis.

“Operators must play with the rates and vary them on seasonal basis. Test the market some more and see whether that could increase patronage.”

He said there were certain structural regulations that may take time to implement but in the short term operators must ensure that at whatever rates they had now, whoever comes in must have value for money.

“We need to make sure that people leave the destination satisfied and feedback from service in the hotels must be great. We need to block the traffic.”

Mr Nsiah advised operators to reduce the imported content in their hotels, saying “if the imported content in your hotels are high, it would not help your competition to reduce price and that affects you.”

He said the Authority would keep pushing for the issue of high energy rates for hotels to be resolved.

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