By Patrick PAINTSIL

Effective communicationCorporate businesses in the country must pay attention to communication in order to project their brands and sustain the growth of their companies, Mrs. Esther Cobbah, Chief Executive of Stratcomm Africa, has said.

?Communication is an art and therefore corporate businesses require skilled persons in that field to effectively brand and communicate with their publics,? she said when her outfit hosted a 25-member student delegation from Cornell University at the company?s head office in Accra.

The delegation, predominantly business students from Cornell Business School, was in the country to familiarise with the business environment and identify opportunities in the emerging sectors of the economy.

Mrs. Cobbah, an alumna of Cornell University, said though some companies are gradually recognising the significant role communication plays, there is still the need for them to make it an essential part of their operations.

She said communication is dynamic, hence the need for corporate entities to engage the services of people who are experienced and well informed on current trends in the field.
?Some years back, companies considered people who were eloquent to handle communication services on their behalf; but these days the art goes beyond mere eloquence.

?It has now become a tool which, when well implemented, can be used to cause social change,? she said, stressing ?good governance in any country is directly linked to effective communication.?

Mrs. Cobbah said Stratcomm Africa has facilitated the arrival of investors to the country as the company?s way of promoting business opportunities.

Mr. Derrick Appia-Kubi, leader of the delegation, said the country?s economy has potentials that must be well utilised for socio-economic advancement.

?The prospects are bright but there is more to be done in the area of infrastructure. It has an abundance of natural resources?including the emerging oil and gas industry?which must be used to develop the country,? he said.

Cornell alumni in the country were at the event to enlighten the delegation on business opportunities and the need for them to come and invest in the economy.

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