Tailors the new channels to cater for the diverse viewer choices

Africa Magic brand ambassadors, Patience Ozokwor and Desmond Elliot, arrived Nairobi on Tuesday for the official launch of the new Africa Magic channels on DStv. They will be joined by IK Osakioduwa, the current host of the Big Brother reality show.

Due to the phenomenal growth and increased demand for content made in Africa for Africa, M-Net has further expanded its Africa Magic channel offering to ensure viewers get the best possible selection of African programmes.

The five channels include the premium Africa Magic channel, now focused into a family-themed channel, along with the dedicated Africa Magic Movies channel, formerly known as Africa Magic Plus. In addition, viewers will see the new Africa Magic Movies 1 channel and the existing Magic World channel rebranded into Africa Magic World.

M-Net is developing the Africa Magic channels further to ensure that audiences get the best possible selection of African programming available under one brand. Thus, all M-Net productions in East, West and Central Africa will now be found on an expanded line-up of Africa Magic channels.

Africa Magic World, formerly known as the Magic World Channel, a general entertainment channel, will offer a wide range of African programmes to audiences, including re-runs of series and movies, while Africa Magic Family, a family friendly channel will feature family-focused movies, series, sitcoms and documentaries.

Africa Magic Movies will feature movies to celebrate the vibrant legacies and traditions of Africa, Nollywood and established African film icons. Africa Magic Entertainment, a brand new stylish African entertainment channel, will be dedicated to soaps, drama series, lifestyle shows, comedy, movies, talk-shows and reality TV. Africa Magic Movies 1 will be for the movie fans who want to see Africa’s hottest stars in the latest contemporary African movies.

In addition to its five English language Africa Magic Channels, Africa Magic Hausa, Swahili and Yoruba will continue to be screened in the different regions as it is currently.

The new channels are expected to open up Africa’s entertainment offering in terms of music videos, documentaries, talk-shows, indigenous programmes and sitcoms.

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