Decathlon Ghana, a French sports equipment and sportswear company on Thursday evening officially opened its sport shop in Ghana.
The store, located at the Junction Mall in Nungua, Accra occupies a 1,250 square metre area and stocked with about 3000 products for over 40 different sports disciplines.
The official opening launch yesterday saw the presence of Government officials, members of the diplomatic corps, the Ga Traditional council and other distinguished personalities.
The invited personalities include the French Ambassador to Ghana, Francois Pujolas, Trade and Industry Minister Alan Kojo Kyeremanteng, Deputy Sports Minister Pius Enam Hadzide, Minister of Information Mr. Mustapha Hamid and Tourism Minister Mrs. Catherine Afeku
Speaking at the launch, the Country Manager of Decathlon Ghana, Kwesi Tabury said his outfit is dedicated to the development of sports.
According to the Country Director, Decathlon has a philosophy of “Sport for all, All for Sport” and the vision is to make sports available to every individual by creating an environment that makes sport easily accessible to all. Decathlon has a dream to open 50 stores in Ghana.
“As a French company we have over 300 stores in France and also over 214 stores in China. And in Europe we are the leaders in sports.
“Our business model is to listen and understand the customers. It is key for us to understand the need of our customers. After this we can design and produce our own products for everybody.
More than 15 per cent of our products are made here in Africa. The quality of our products is important to us. All the products here are of 2 years warranty and above.” Mr. Tabury added.
The Minister of Trade and Industry, Alan Kyeremanteng commended Decathlon for making such a great investment in Ghana to employ Ghanaians, which is part of his party’s promise.
“There are several things that I’m pleased about this initiative and one is the opportunity for job creation for Ghanaians. You all know the agenda of this government is to create jobs and Decathlon has started that and this is what we are expecting from the private sectors”.
The French Ambassador expressed delight saying “I think maybe at some point there will be factories to manufacture the goods that will be sold in the stores in Ghana. That is what I call a long term commitment, and that means in country terms, job creation and value addition.”
The Deputy Minister of Youth and Sports Mr. Hadzide said sports should be for everybody because of its implications, and that his outfit is interested in the initiative.
He said Ghana is challenged with sports equipment and the presence of the shop in Ghana is a relief and commended the Country Manager for the initiative.
The shop will be opened to the General public on Saturday, April 22.