ASUS General Manager, PC & Gamimg for East Europe, Middle East and Africa Mr. Benjamin Yeh,(left) and ASUS Regional Manager for Africa, Israel and Turkey Bora Aras (r) pose with models at the launch of the new laptop models ZenBook, VivoBook and TUF Gaming in Nairobi. The company is eying an expanded presence in Kenya and East Africa
ASUS General Manager, PC & Gamimg for East Europe, Middle East and Africa Mr. Benjamin Yeh,(left) and ASUS Regional Manager for Africa, Israel and Turkey Bora Aras (r) pose with models at the launch of the new laptop models ZenBook, VivoBook and TUF Gaming in Nairobi. The company is eying an expanded presence in Kenya and East Africa

Taiwan-based computer firm ASUS on Thursday introduced new mobile PC models into Kenya in a bid to boost market share.

Simplice Zaongo, business development manager for East and West Africa told journalists in Nairobi that new laptop models, ZenBook, VivoBook and TUF Gaming will help expand its market share which currently stands at 20 percent.

“Boosting the company’s operations in Kenya is an essential part of expanding footprint in the East Africa region,” said Zaongo.

He added that ASUS is making concerted efforts to tap into the growing opportunities in Africa and bolster its operations in the region with strategic investments.

“This is an important first step towards unlocking the east Africa region and eventually expanding our presence in the African continent.” said Zaongo.

ASUS shipped 26,000 mobile PCs (personal computer) into the Kenyan market in 2018 and hopes the figure will increase to 30,000 in 2019. Enditem

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