Sport Coca Cola Promo
Coca Cola Promo

The Management of Coca Cola Company, has launched a promotion dubbed “Under the Crown”, that gives opportunity to consumers to buy a 200ml or 300ml coca-Cola glass and win prizes.

The 15 ultimate prize winners, would be offered with a fully-expensed trip to London to watch a live English Premier League (EPL) match in August, 2019.

Consumers are to buy the a Coca-Cola zero or the Classic RGB with a yellow crown and check the underneath for the prize.

The promo will also give 1.5 million winners of branded souvenirs and free drinks such as scarves, drawstring bags, smartphones and football jerseys.

The promotion starts from March 15 to May 31,2019.

Madam Sabina Manu, the Marketing and Innovations Director, Coca-Cola Company of Ghana said the Company had secured a three year soft drink partnership with the EPL as the official beverage sponsor.

She said the promotion was the first of many plans in the development to excite the Ghanaian consumer and fan, adding that the initiative was an avenue to continue to engage with football lovers of the brand Coke and sport.

“Coca-Cola remains committed to invest in partnerships that support passions that are highly consumer focused.Football as as evidenced with FIFA and COPA,is a huge passion for consumers around the world,” she added.

She said the goal was to leverage EPL partnership to re-engage with their consumers by unifying fans of different EPL clubs and rewarding them as they consume their products.

“We will leverage the partnership to include top players in the EPL in our promotional communications including: Christian Atsu, Daniel Amartey, Schlupp , Mane ,Pogba , Matip, and Aubemeyang”.

Mr Desire Quadraogo , the Franchise Manager of the Company said there is no limit to the number of times participants can enter and participate in the promotion.

He said participants below the ages of 14 years must be assisted by their parents or lawful guardian.

He stated that free drinks can be redeemed anywhere a consumer sees a “Free Drink Redemption”sign, while other prizes are to be redeemed at distributors and depots displaying “Redeem Here” banners.

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