Two staff members walk past the logo of Alibaba at Alibaba Group's Xixi base in Hangzhou, capital of east China's Zhejiang Province on Nov. 12, 2014. [Photo/Xinhua]
Two staff members walk past the logo of Alibaba at Alibaba Group's Xixi base in Hangzhou, capital of east China's Zhejiang Province on Nov. 12, 2014. [Photo/Xinhua]

Liu said the new platform is designed to help create business opportunities for language service providers and remove language barriers for small and medium-sized corporations who want to gain a foothold in overseas markets.

Two staff members walk past the logo of Alibaba at Alibaba Group's Xixi base in Hangzhou, capital of east China's Zhejiang Province on Nov. 12, 2014. [Photo/Xinhua]
Two staff members walk past the logo of Alibaba at Alibaba Group’s Xixi base in Hangzhou, capital of east China’s Zhejiang Province on Nov. 12, 2014. [Photo/Xinhua]
“After years of growth, Alibaba has realized that language services are crucial to any business which is in the middle of globalization or engaged in cross-border ecommerce,” said Liu.

The move came after Alibaba purchased 365 Fanyi (365 Translation), China’s largest crowd-sourcing translation platform, last year.

365 Fanyi, founded in 2011, specialized in providing online translation and interpretation services to domestic and foreign clients.

The acquisition was considered part of Alibaba’s efforts to help remove language barriers for small and medium-sized enterprises when participating in cross-border e-commerce business.

Luo Weihua, technology executive of Alibaba Language Services, asserted that Alibaba is hoping to build platforms to help small businesses go global.

“Selling goods to overseas markets entails three requirements: logistics, payment and information flow platform,” said Luo. “Obviously, translation constitutes the information flow platform.”

Source: Xinhua

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