President John Dramani Mahama
President John Dramani Mahama
President John Dramani Mahama
President John Dramani Mahama

He said although most Ghanaian products like provisions and fabrics were the best by international standards, many Ghanaians still preferred foreign substitutes for no apparent reasons.

“Ghanaian soap and toothpaste are among the best, yet most of us prefer to buy foreign labels that may even be inferior in quality,” he said.

President Mahama said this during the launch of the “Made in Ghana Campaign” to whip up the enthusiasm of Ghanaians to embrace their own products and reduce the importation of their substitutes.

Attempts made in the past to stimulate the consumption of Made-in-Ghana goods and services were faced with challenges, mainly due to the absence of coordinated programmes with a clearly defined mandate and objectives to deal with the issue.

In view of that, the President in December, 2014 inaugurated a 17-member steering Made-in-Ghana Campaign Committee under the chairmanship of Dr Ekwow Spio-Gabrah, the Minister of Trade and Industry.

They were to set standards to ensure quality and durability, create awareness on the availability of the goods and services and to reduce the dependence on imported products that can be produced in Ghana, among other objectives.

President Mahama said in promoting Made- in-Ghana goods and services, the Government would look at where the country had comparative advantage t and encourage Ghanaians to consume them and for export.

He said as an agricultural country, they would need to make agriculture a business and not for only domestic consumption because there were huge arable lands for commercial farming.

He mentioned crops such as; oil palm, rice, soya beans and sugarcane plantations to reduce the importation of those products.

The President promised that the government would support in the provision of farm machinery that would facilitate their activities for consumption and job creation throughout the country.

President Mahama urged both the Chamber of Commerce and the Association of Ghana Industries to insist that all industries used the Made-in-Ghana logo on goods and services to promote their goods and to ensure quality.

He said they should also insist on quality packaging since most of the quality products lacked quality packaging thereby dissuading their patrons from buying them.

The President urged them to also develop workable marketing strategies that would promote their goods beyond the confines of the country.

Dr Spio-Garbrah blamed the instability of the Cedi on the importation of most goods, saying that every Ghanaian had a role to stabilise the Ghanaian currency by buying locally produced goods.

He said oil, sugar, and poultry products could easily be produced in Ghana to minimise their importation if Ghanaians changed their taste for foreign products and services.

The Trade and Industry Minister said the perception that locally produced goods were inferior and expensive was false and advised Ghanaians to eschew their unbridled demand for foreign substitutes.

Mrs Elizabeth Joyce Villars, the Chairman of the programme, tasked Ministries, Departments, and Agencies to show good examples by making use of all locally produced goods in their offices to encourage others outside to follow.

GNA

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