He said before their arrival, monopoly was the game of the day, thereby, making prices unpredictable and derailed budgets of consumers, “but with the competition we brought on board, prices stabilised since then.”

Dangote Cement
Dangote Cement
Mr Buami, who was speaking on the impact of Dangote on the Ghanaian market in an interview with the Ghana News Agency in Accra, said with the stiff competition brought onto the market, consumers could now budget for a number of months towards the procurement of the product.

He said apart from price stabilisation Dangote Cement Ghana limited had also contributed tremendously towards the reduction of high unemployment rates in the country.

Mr Buami said currently the company had provided direct jobs to about 2,000 Ghanaians and over 10,000 indirect jobs in the areas of catering services, distribution and retailing of cement, mechanics and oil companies.

He mentioned some insurance companies, media and advertising agencies as some of the areas the company was creating indirect jobs for Ghanaians.

On the quality of their products, Mr Buami said Dangote had introduced high quality of products onto the Ghanaian market with 42.5R standard cement that other companies were drifting to.

He noted that when Takoradi grinding plant is completed by next year, they would also step up distribution levels to serve all Ghanaians everywhere and other West African states.

“Dangote is not just a business entity to make profit but to contribute towards the stability of the economy through employment and payment of taxes to the government to leverage its development agenda,” he added.

Mr Buami gave the assurance that Dangote would continue to provide quality services to consumers and appealed to them to remain loyal to the product that would enhance their infrastructural development.

Source: GNA/News Ghana


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