Consolidated Bank Ghana (CBG) has outdoored its customized African fabric, designed with the bank’s iconic logo and dynamic colours as its corporate Monday wear for staff of the Bank.

The CBG Monday wear is part of the Bank’s efforts to lead in innovation and actualize the country’s Wear Ghana initiative.

Business24

According to a statement from the Bank to the Ghana News Agency, Mr Daniel Wilson Addo, the Managing Director of CBG, speaking at the launch said: “Today marks another day that we can say we did something different as a bank. Introducing another innovation to project the image of the Bank makes me very proud.

“With this new corporate wear, we are affirming our commitment to our customers and potential customers that we are ready to present CBG’s values, mission and vision throughout our service approach and customer experience.”

Complimenting colleagues on their new look, Mr Addo advised them to present themselves well in the cloth to project the brand well and as walking billboards for CBG, the statement said.

“We are all looking beautiful in our new corporate wear for Mondays. Let us remember that as we wear this beautiful CBG cloth, we represent the brand. In everything that we do, let us remember our core values, mission and vision,” he concluded.

Madam Esi Mmirba Wilson, the Director of Human Capital, CBG, said the inspiration behind the initiative to wear the African print on Mondays was to start the week with something Ghanaian as an innovative local bank, the statement said.

She said “Management decided to make Monday the official day for our cloth because we are a Ghanaian bank that seeks to lift high our core values which includes innovation. Also, in the past few years, Ghana has promoted patronage for ‘Made in Ghana’ and to demonstrate that we are truly a Ghanaian bank, we wanted to promote this initiative by wearing it on Mondays instead of Fridays”.

The statement said Nana Efienyi Kofi Yankah, an elated colleague, expressed his excitement saying: “We are the first bank in Ghana to wear African prints on a Monday. It is a very positive sign that we are here for greater things to serve Ghanaians. We feel very African and unique. Together, we share in this pride and joy as CBGians and proudly Ghanaian”.

Highlight of the event included tasking of the MD and his Deputy Mr Thiaru Ndugu to dress up a mannequin using the corporate cloth.

Staff also strutted the red-carpet runway and posed for photographs in their CBG Monday wear.

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