Bosch, a leading global supplier of technology and services, officially opened a new sales, marketing and service subsidiary in Lagos, the largest city in Nigeria, on June 9, 2015. Bosch sees Africa in general and Nigeria in particular as an important long-term growth market.
DSC_0170?We see high potential for our business in Africa. Thanks to its rapidly-growing population, low median age, increasing middle class, and optimistic economic forecast we expect a significant demand for Bosch products ?invented for life?,? said Uwe Raschke, member of Bosch?s board of management at the opening ceremony of the company?s office in Lagos. With about 170 million inhabitants, Nigeria is the most populous country as well the largest economy in Africa. ?By opening a location in Nigeria, we?re taking a decisive step forward in expanding our presence in West Africa,? said Markus Thill, the Bosch Group?s President for Africa.

The company generated sales of some 350 million euros* in Africa in 2014. Including the new location in Nigeria, Bosch will have a presence in ten African countries by the end of this year. The company currently employs more than 760 associates in Africa. Depending on the further business development, Bosch plans to increase this figure in the next years.Bosch actively promotes talented young people in sub-Saharan Africa. In 2008, it was one of the initiators of Afrika kommt!, an initiative of German industry for junior managers from sub-Saharan Africa. Since 2008, Bosch has been part of a group of some 20 companies who offer scholarships to African junior executives so that they can spend a year in Germany completing a professional training programme. Since then more than 58 young African have been selected for the programme. The goal of the programme is to foster mutual exchange and learning between budding African executives and German companies.

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