A folk artist demonstrates the technique of making oil-paper umbrella at an exhibition hall of traditional arts and crafts in the Qiaoxi historic block near the Gongchen Bridge in Hangzhou, capital city of east China's Zhejiang Province, Sept. 1, 2016. Traditional handicrafts and local intangible cultural heritages were demonstrated there. (Xinhua)
A folk artist demonstrates the technique of making oil-paper umbrella at an exhibition hall of traditional arts and crafts in the Qiaoxi historic block near the Gongchen Bridge in Hangzhou, capital city of east China's Zhejiang Province, Sept. 1, 2016. Traditional handicrafts and local intangible cultural heritages were demonstrated there. (Xinhua)

Set to run from Sept. 4-7, the event is hosted by the Ministry of Commerce of China and aims to further promote Chinese brands and products and to enhance Sino-UK trade and economic relations, according to an opening reception held Monday.

The participating Chinese enterprises come from ten provinces and cities and they have 209 booths covering an overall exhibition area of 3,800 square meters during the event.

The main exhibit categories include household products and accessories, home decorations, consumer electronics and electrical appliances, fashion and accessories, among others.

The event will see a number of toy companies from Guangdong, south China make their first debut in Britain.

Brands from Fujian, Zhejiang, Anhui and Shanghai in east China will showcase their latest products and newest designs.

Exhibitors from Hunan, central China will display the arts that combine the Chinese intangible cultural heritage — the embroidery — with the contemporary art.

Brands of China provides the visitors and buyers with unique opportunity to discover the innovative Chinese brands. Talks will be also provided to visitors and buyers with the most up-to-date information and tips about sourcing products from China, as well as the latest relevant business advice.

Addressing the opening reception, Zhang Bin, Commercial Counsellor of the economic and commercial office of the Chinese embassy in Britain, said the European Showcase for Brands of China has become an important platform for British and even European consumers to get access to and understand Chinese brands. Endit

Source: Xinhua/News Ghana

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