beyonce pepsi Beyonce grabs $50 Million deal with Pepsi

Beyonc? has signed a $50 million promotional deal with Pepsi, The New York Times reports. At some point after her Super Bowl XLVII halftime performance on February 3rd (of which Pepsi is a sponsor), the singer will appear in a new TV ad for the soft drink, which will also feature her face on a limited-edition run of soda cans. The deal will also involve sponsorship of her tour next year (Beyonc? is expected to release a new album at some point in 2013), along with a multi-million dollar fund for Beyonc??s creative projects, even if they have no obvious connection to Pepsi. Lee Anne Callahan-Longo, general manager of Beyonc??s Parkwood Entertainment, said those collaborative projects could include live events, videos or ?a cool photo shoot,? but are still at the early stages of development.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.