New technologies like mobile money are transforming the future for women across the globe, but without positive role models, women could be failing to take full advantage of these opportunities.
· WorldRemit and the Miss Ghana UK Foundation have launched a new competition #MyFutureGH to address this challenge by helping young Ghanaian women to build a better future for themselves.
· Whether you’re a talented artist like Theodosia Salome Okoh or an entrepreneur like Bernice Dapaah, WorldRemit is offering you the opportunity to win Cedi 20,000 to realise your ambitions and inspire others in the process. Miss Ghana UK will fly to Accra to personally award the prize to the winner.
KPMG reports that women who have positive role models growing up are twice as likely to feel confident today (50% vs. 25%) compared to those who did not have positive role models. More than eight in 10 women (84%) remarked that positive leadership role models helped them feel confident about what they could accomplish in life.
Cilla Baafuor-Gyewu of the Miss Ghana UK Foundation comments: “Miss Ghana UK highlights that beauty is more than skin deep as winners must use their brains and resourcefulness to further the interests of Ghanaians and act as ambassadors for Ghana in the UK. By working with WorldRemit on #MyFutureGH we aim to take the work we have begun on female empowerment a step further and raise awareness of the wealth of talent that Ghanaian women possess and encourage others to seek opportunities to pursue their own ambitions.”
Martin Best, Head of Brand Marketing at WorldRemit, added: “Remittances around the world are being used to build better futures for the next generation. When money is accompanied by examples of positive role models to show young people what can be achieved, the impact is far greater. In this way, we hope to shine a light on talent and inspire young Ghanaian women to aim higher and to embrace opportunities to build a better future”.