Sedem Ofori and Esi Arhin

In the last few weeks, television viewing has become much more captivating following the launch of season two of Airtel’s award-winning programme, ‘Touching Lives,’ which is quickly becoming one of the most followed popular TV shows.

And Airtel-Ghana says it is pleased with the public response to the programme, which is the company’s cherished corporate social responsibility initiative.

 Watch the episodes as they unfold on the various TV networks and you cannot help but laugh, cry, scream and indeed display all kinds of emotions as the ‘Touching Lives’ team brings to viewers the different shades of life.

According to the Head of Corporate Communications and External Affairs of Airtel-Ghana, Mr. Donald Gwira, ‘Touching Lives,’ which is a television programme, is designed to enable people who are doing great things in their communities to do more, while inspiring the fortunate ones in society to help the needy.

Mr. Gwira added that the influx of public response on Airtel-Ghana’s social media interfaces including Facebook and YouTube attests to a general acceptance of the series, a situation the company is most pleased with.

He said, “before ‘Touching Lives’ began screening, we indicated that we are riding on three key themes; empowerment, impact and sustainability. We are happy to note that people watching these episodes are feeling empowered to consider making a sustainable impact in the lives of people. This is what we want to drive and we are happy ‘Touching Lives’ is doing just that”.

The Managing Director of Airtel-Ghana, Philip Sowah said, “When ‘Touching Lives’ was launched we made it absolutely clear that in telling the stories of these heroes in our communities, we are looking forward to inspiring viewers not to just get touched by the stories they watch on their television screens, but to be spurred on to give a helping hand to those around them who need it”.

 Mr. Sowah added that the response Airtel had received at the corporate level had been overwhelming. “When you have colleague heads of businesses phone you to say ‘great job, I think we will learn from you’ then it goes a long way to tell the story being spread across the country that ‘Touching Lives’ is a great television show”.

The ‘Touching Lives’ programme, which was voted the Chartered Institute of Marketing, Ghana (CIMG) Television Programme of The Year 2010 is an all-embracing project opened to all including those who are not on the Airtel network.

It is broadcast on GTV (Fridays, 8:30), Metro TV (Saturdays, 6:30), TV Africa (Saturdays, 6:30), GH One (Sundays, 6:30pm), Adom TV on Multi TV (Sunday 8:00pm with a repeat on Wednesday) and TV3 on Sundays at 9:00pm with a repeat of the previous show at 3:30pm.

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