The four final shortlisted start-ups who were competing for cash prizes and valuable legal, management and financial services, in Airtel?s Catapult Your Business Competition have ended their grill with Trash Cash, a mobile app & USSD platform that monetises separated recyclables from houses and monitors the collection process through independent collection points across the country, emerging the overall winner.
DSC_0000014She went away with Five Thousand Ghana Cedis (GH?5000.00) and consolation deals with Airtel Ghana.
The final start-up companies shortlisted, led by young women entrepreneurs did live demonstrations of their products, including the making of delicious fruit juices and chocolate and their market strategies.
The start-ups that entered the competition were African Baby Center, a Multifunctional website and social media platform which serves as a reference point for advice on fertility, pregnancy and baby care relevant to user?s unique environment and needs, Afrocentric bamboo bikes ? a company that seeks to add value to native bamboo to address the transportation needs of rural dwellers and also produce bamboo bike frames for the international export markets and Wanjo, which makes juices from indigenous wild crops.
The rest are; Trash Cash, a mobile app & USSD platform that monetises separated recyclables from houses and monitors the collection process through independent collection points across the country and Ohema Ohene, a fashion e-commerce organisation.
The competition presented a platform for young women in Science, Technology, Engineering and Mathematics (STEM) to pitch a business idea for mentorship.
The Airtel Catapult Your Business Competition is a transformative start up accelerator program and competition that guides companies from validated products to fundable business open to women in STEM (Science, Technology, Engineering, and Mathematics).

Ten (10) companies were selected from the hundreds of start-ups from across Ghana and these were in turn narrowed down to five, when at some point one pulled out of the race, leaving four.
The four finalists were taken through a well-planned SME programme to equip them with the essential tools, knowledge and strategic planning advice to build their organizational capacity and position their start-ups to be investor-friendly.
Speaking after the various presentations were delivered by the four finalists, Judges at the event indicated that they were looking out for passion in the candidates, the driving passion to see their businesses through to the end and making their ideas to fruition.
The panel consisting of six judges also said, they looked out for the attractiveness of the various business modules, their competitiveness, qualification and experience as well as financial feasibility.
This year?s semi-finalists represent a variety of industries proudly owned and led by women.
The MD of Airtel Ghana, Lucy Quist who presented prices to the various award winners in the competition thanked the organizers for organizing the competition.
She also indicated that the contribution of women to economic development is so significant that much attention must be placed on it.
She averred that Airtel believes in the power of potential and will continue to invest in the growth and development of individual potentials and business ideas.
“We need more entrepreneurs to build Ghana and the continent,” she said, advising the winners of the competition not to abandon their passion but forge ahead and make it big.
Speaking to the inventor of Trash Cash, she pointed out that value hasn’t been given to recyclables in Ghana.
According to her recyclables are used in other countries to generate electricity because they have placed value on them.
“I believe when we place value on recyclables, we will not dump them in gutters but add value to them so as to bring and generate revenue,” she said.

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