African Media Agency (AMA), the continent’s leading pan-African communications and PR platform, has optimized its newsroom for Artificial Intelligence (AI) discoverability, making it compatible with Large Language Models (LLMs).
This evolution ensures that press releases distributed through AMA Wire are not only visible to journalists and audiences but also recognized and indexed by advanced AI systems such as ChatGPT, Gemini, and Claude.
“AI isn’t replacing PR, it’s transforming how stories are found and shared,” said Eloïne Barry, Founder and CEO of African Media Agency. “Our website’s LLM adaptation ensures African stories are visible in both human and machine conversations. But storytelling will always need a human touch. Technology enhances our craft.”
This innovation reflects AMA’s commitment to staying at the forefront of AI-driven communications, ensuring clients’ stories remain discoverable in an evolving digital landscape. By integrating Generative Engine Optimization (GEO) principles, the AMA Newsroom positions African content to be more easily surfaced in AI-generated responses and global media searches.
While AI enhances efficiency and visibility, AMA emphasizes that human insight, cultural understanding, and personalized client service remain central to its mission.
“AI is a powerful tool, but our strength lies in people, our storytellers, editors, and strategists who know how to connect brands with real audiences,” Barry added.
This milestone reinforces AMA’s mission to amplify African voices globally through trusted, innovative, and human-centered communication.
