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Eugene Hoggar

African Finance Business (AFB) Ghana, a leading consumer finance company in Ghana, has introduced a credit life product for its over 50,000 customers.

The new product has been introduced in partnership with Enterprise Life Assurance Company (ELAC).

The new AFB Bancassurance product covers all loans AFB grants to its customers.

In an interview with the Head of Sales & Marketing, Eugene Hoggar, he said: ?AFB?s commitment to empower Ghanaians through responsible lending has translated into the various products and services that have been introduced in recent times.?

Mr. Hoggar further added that ?we have a broader plan to introduce more Bancassurance products in the near future. This is because of our unrelenting desire to make life easier for our customers and to emphasise on how insurance is key when it comes to the security of our customers and their families.?

He mentioned that AFB Ghana, as a non-bank financial institution with presence in over 23 locations in all 10 regions across the country, has a great vision of giving its customers better value.

The introduction of the Bancassurance therefore was intended to enhance the customer value proposition, as well as reduce customers? risk profile.

Barely seven months ago, AFB introduced a Reward Gold Card onto the market, which was the first of its kind in the industry.

The AFB Reward Gold card offers AFB customers a minimum of 5% discount on purchases at selected Melcom shops.

The same card offers free GHC2,000.00 insurance cover in event of accidental death of the customer.

The card has the ?Hello Doctor? mobile platform, which offers free health advice to all AFB customers.

AFB GHANA is part of the AFB Group which undertakes consumer finance operations in Kenya, Mauritius, Zambia and South Africa.

A business desk report

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