What won’t you put in your vagina? Or, more accurately, who won’t you let in? That’s the question asked of women by condom maker Sir Richard’s in a new ad timed to coincide with National Women’s Health Week, which concludes May 19. In a video entitled “Vagina Rules,” the list of entities these women will not let pass include: investment bankers, pastry chefs, street performers and TV news anchors. Good list, we say.

This was Sir Richard’s wink-wink way to remind customers of their promise never to put chemicals in their condoms. This isn’t the first time Sir Richard’s has unveiled a cheeky ad campaign — its last one defended and supported sluts.

Watch below :

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