Members of the high table

The 4th Accra Biennial Sports Expo got off to a flying start with impressive presentations at the Ghana College of Physicians and Surgeons in Accra last Tuesday.

Hundreds of participants from the business, sports, media, and educational world are taking part in the expo which is expected to end tomorrow.

In his keynote address, the head of department of marketing and customer management, University of Ghana Business School (UGBS), Professor Robert Ebo Hinson, pointed out that sports could become a phenomenon within the cultural, social and political lives of member states that played a meaningful role in promoting unity, solidarity, economic and social development.

 Speaking on the theme ‘Promoting African Talents globally: Role of Sports Business’, he mentioned that the United Nations recognized sports as a key for education, development and peace which could promote understanding, development, solidarity and tolerance as well as essential for human  and economic development.

He added: “In the UK for example, the value added tax of sports activities is estimated to be 1.7% of GDP with sports related turnover comparable to that of the banking sector and the GDP of several nations.”

The influential nature of sports notwithstanding, he believed Ghana as a nation had not maximized its potential, saying, “How committed are we to sports development? What have we benefitted from ideas in all the previous sports expos?”

 He stated: “The focus of the 4th Expo is on ways of leveraging all facets of sports business principles and practices to develop and globally promote Africa’s sports talents.”

The Omanhen of Essikado Traditional Area and chief patron, Sekondi XI Wise FC, Nana Kobina Nketsia V, who chaired the function, also wondered why Ghana kept marking time regardless of the numerous sports conferences.

In showing the way forward, he advised that Ghanaians assume a daring attitude, be first, and also be different in all endeavours, saying, “Probably, it was for such qualities that we still speak of the legendary Ohene Djan.”

By Kofi Owusu Aduonum

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