The 12th   annual Conference of Rural & Community Bank Managers and the Apex Bank Limited has been held at Ho, Volta Region.

The conference is an annual event and was initiated at the commencement of operations of the ARB Apex Bank Limited in 2002 to take stock of the past years? activities and discuss plans for the future.

Business24

This year?s conference was on the theme ?Making the Rural and Community Banks more Efficient to improve Customer Satisfaction?.

The theme, according to MD of the ARB Apex Bank, Mr. Kwadwo Aye Kusi, was carefully chosen to enable the conference focus on a very challenging issue facing the rural banking industry in particular and the nation in general.

Mr. Aye Kusi in his address said as rural financial intermediaries, ?We must acknowledge the fact that today?s banking is dependent on the provision of quality service to customers. Without satisfied customers, you cannot stay in business?.

The Apex MD said the days of customer loyalty are over, and Managers must endeavour to build a good corporate image to ensure continuous patronage of their products. To this end, the Apex Bank is proposing the design and acceptance of a common Logo for promoting products of the rural banks.

The annual conference saw quite a number of distinguished personalities who shared their knowledge and experience with rural bank managers at the conference.

Mr. K.K. Asiamah, Director of the Association of Rural Banks spoke on the updated activities of the ARB during the 2012 period under review. Mr. Kwabena Acheampong, Assistant Director of the ARB also enlightened participants on the philosophy behind the remuneration package of staff of RCBs published by the ARB.

Participants were also taken through the update on T-24 Training and Seed Fund by Mr. Kenneth Owusu-Twumasi, Head of Professional Development and Training (PDT) at the ARB Apex Bank; while Mr. Theophilus Obeng presented a paper on Compliance with KYC; and Mr. Charles Pinkrah, Head of ICT, made a presentation on New Developments of the ICT front.

The conference received and discussed operational reports from the ARB Apex Bank and the rural banks by Emmanuel Yaw Sarpong and Solomon Awini respectively. Mr. David Asamoah, CEO of Akatakyiman Rural Bank Limited, made a presentation on recommendations of the Microfinance workshop that was held in India last year.

The participants were grouped into five to deliberate on some specific topics and came out with recommendations. The topics included the Establishment of the Rural Banking College and the Way Forward; Impact of the National Managers? Conference and its Frequency; High Staff Turnover, Causes, Impact and Remedies.

The rest were Common Logo for RCBs; and ARB Apex Bank for Promotional Activities and Reporting Requirements for Fraud, Terminations and Dismissal.

By Seth KRAMPAH, Ho

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